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Choosing the right name for your small business can be one of the most important things you do. Your business name represents you as a company so you need to think carefully and come up with a plan on how you want to be represented and thought of by others.
One way to get started is think of a few names you like and make a list. Consider questions others may have such as asking you why you chose that particular name or what your business name stands for. These are valid questions that come up more than you may realize and you want to be able to give a clear and precise answer without sounding vague or coy.
Once you have a few ideas run them by other people such as friends or family. You’d be surprised how much valid input you may get from others that are not part of your business. Outside opinions can mean a world of difference and help you make the right decision.
Now think of how others will find your name. Since the Internet is used more than phone books now you don’t have to worry about starting your business name with the letter A so that you’ll get at the top of the listings. On the other hand, you don’t want a super long name that makes it hard for others to find you. Simple can be better when it comes to others remembering your name and who you are. Make sure that your name is something people will remember and if you can relate it to your business at the same time they you’re really doing a good job of trademarking your product or services.
Once you have a name that you like then make sure that it is something you want to theoretically keep forever. You don’t want to be a company that changes your name constantly because that can cause you to lose customers that can’t find you once your name is different.
