Does your small business have all essential systems in place? Systems? What systems? This, more often than not, is the answer. Most business persons are of the opinion that they just have to manufacture the product or offer the service and collect the money in exchange to keep their business alive.
They like to place themselves at the focal point of each and every aspect of their business. Then, they complain that do not have time to market themselves better and search for newer, bigger and better opportunities. Well, should you not focus on creating systems that will help your employees take care of routine tasks leaving you free for entrepreneurial efforts? Sadly, most of us are so disorganized that our business moves from one deadline to another with lots of shocks and jerks instead of a smooth move.
So, how should you overcome this problem? You must study different aspects of business management and understand the importance of system. How should you first approach a client? What should you do in the first pitch has been made? How quickly should you contact your client for follow up? There should be clear cut guidelines in place that will govern all these activities.
Nobody is asking you to make notes and instructions that preclude personal innovation is required. However, from the percentage of discount that can be offered to potential customers to the level of compromises that can be made in quality of work there should be clear creek guidelines for each and every aspect.
The presence of system is the best way to attract better employees. You may have started with a group with very rudimentary and basic skills set as your business consumed all time and energy. As you expand more and more, you will need persons who are as good as you and are prepared to work under you to become better.